Search Engine Marketing

Search Engine MarketingI have only one goal, get results for my clients.

To do that, I employ tried and true best practices with additional techniques and common-sense decisions to help bring my clients more qualified customers and leads.

Search Engines look for specific things when ranking your website, visitors however, require something different.

My experience provides detailed, multi-level optimization all the way down so you know exactly what’s happening on your website, and what is working and what isn’t.

It’s not just what’s on your website that matters for SEO, but also what’s happening off of your website, and specifically, what sort of signals are pointing to it. Together we can leverage strategic tactics to allow improved rankings across all Search Engines within a practical timeframe.

Whether you’re a brick and mortar business looking to improve local business visibility, or large boutique selling hundreds of products, we have the experience and knowledge to leverage the tools available to you to control your industry’s search rankings.

My Keys to SEO Success:

  • Detailed keyword research to unearth profitable keywords
  • Optimize website content for both visitors & search engines
  • Weather any update with tried & tested backlink earning campaigns
  • Always testing & improving via Analytics and Heatmap tools

Also Offering The Following:

PPC Marketing

When it comes to getting new customers instantly, Pay Per Click takes the bait. Set your own budget, keywords & demographics and teamed with my 7 years of Adwords Certified Experience, together we can create a functional campaign to keep visitors coming in the door, without spending the bank.

Email Marketing

To this day email marketing is still held as the most effective marketing tool online. Together we can leverage the power of email marketing using my experience and industry best practices that provide you a personalized one-on-one connection to your customers ensuring lifetime clientele for your business.

Search Reputation

Search Engine Results are expensive real estate depending on who you are, or what you’ve done in the past. There are thousands of businesses built on promoting your personal information and generating revenue from it. If you’d like to take control, and manage your online reputation for yourself or your business, I can help.

My Search Engine Optimization Process

Research & Planning

small business web designJust like preparing for a website design, all of my search engine optimization strategies are well thoughtout and planned before any code gets implemented. We’ll dive headfirst into your top keywords, competitors keywords and more, to understand your brand’s vision, and how customers are finding your services or products, and how we can leverage that information and bring you not only better rankings and more traffic, but the right type of traffic you business needs to turn prospects into customers.

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On-site & Off-site Optimization

Once we have all of the initial research we need, we can begin outlining the on-page and off-page deliverables required for your website to succeed online. This means bringing your website above and beyond baseline, ensuring you’re not only optimizing your website for today, but the future as well. In addition to page-level optimization, we’ll dig deep into your website’s backlink profile and online social presence, along with your competitors, to identify any ways we can earn backlinks and mentions for your content and brand, providing you a safe, and reliable search engine optimization strategy that will weather any storm, or animal, or whatever Google decides to name the next algorithm update!

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Ready to get started? Schedule Your Free Consultation

If you’re not ready for a consultation, at least get all of my free content and monthly updates!

Conversion & Implementation

affordable website designAfter all of the research has been completed, and we have a full plan and document ready, it’s time to backup the existing website, and implement the on-page seo changes, along with any OG META, Google+ Authorship, Webmaster Tools verification, sitemap creation and other necessary items for any SEO optimized website.

After we’ve integrated the on-page seo content, we’ll optimize the website for speed, and deliverability. These two factors are crucial not only for conversion of your website, but both are also considered ranking factors in Google’s ranking algorithm. We need to ensure our images, code, and content all load as fast as possible, to reduce bounce time, and increase conversions.

Helpful Resources:

Ready to get started? Schedule Your Free Consultation

If you’re not ready for a consultation, at least get all of my free content and monthly updates!

Benchmarks & Reporting

small business web designAfter we’ve set all on-page optimization in motion, we will create a dashboard for you to be able to monitor your websites rankings on a daily basis, allowing us to show our results in real-time after changes have taken effect, and providing you with a quick understanding of how your website is currently doing, and how it improves in the future.

Helpful Resources:

Ready to get started? Schedule Your Free Consultation

If you’re not ready for a consultation, at least get all of my free content and monthly updates!

Analysis & Improvement

Most changes to websites take search engines a few weeks to notice, and then just a short bit longer for them to start showing results, especially a new website. After a specific time period based on competitor and website factors, we will analyze the results of our changes, and document all improvements and losses, so that we can not only enjoy our victory, but also understand our missed opportunities so that we can stay one step ahead of your competitors at all times.

Helpful Resources:

Ready to get started? Schedule Your Free Consultation

If you’re not ready for a consultation, at least get all of my free content and monthly updates!