Case Study: Minecraftserver.net – SEO & Website Re-Design

Improving the Minecraftserver.net E-Commerce Website For 2015

One of the original minecraft server hosting companies, Minecraftserver.net came to me after I became a customer of theirs. After a great talk with the owner, I hopped on board to help provide marketing direction for 2015. With a new responsive design, and improved color scheme designed to lead the visitor through the website, we were able to increase overall monthly sales by 30%, and improved search engine ranking for (4) 20,000 searches a month keywords.

Minecraft Server Hosting

Minecraftserver.net’s Goals

Improve website navigation and structure to improve intuitive visitor process
Optimize website for conversion and authority throughout the order process
Increase website overall speed to reduce bounce rating and order drop-offs
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What We Accomplished

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Minecraftserver.net’s main problem was optimization of the order process on any device, and tracking each sale through Analytics. We put together a responsive Bootstrap website, with a customized WHMCS backend, that performs flawlessly no matter the device or speed.

In addition to the design, we added close to 3000 words of content to the main inner pages, to ensure each page ranks for their respective keywords.

During the design process, we took a long look at the competitive landscape, and how we could separate ourselves from the pack.

This lead to a simplified 3 step order process, and user-optimized payment process to ensure customers had no problems ordering.

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Doug’s ability to see a project through to the end, with knife-like precision is one of the reasons I will never let him go. Time and time again Doug has not only helped us improve our marketing efforts, but suggest and ultimately succeed in creating strategies we’ve never heard of.

– Jake Terepocki, CEO Minecraftserver.net

Total Metrics

Douglife Marketing’s full-scale website re-design and optimization lead to an overall increase in total monthly sales by 30%, all while providing Minecraftserver.net the search engine rankings they need to succeed in the future.
28%
INCREASE IN ORGANIC TRAFFIC
30%
INCREASE IN MONTHLY SALES
12%
INCREASE IN HIGHER PRICE PURCHASES