Case Study: Knock Em Dead – SEO & Website Re-Design

Creating a Speed & Conversion Optimized E-Commerce Website For Knock Em Dead

Though being a New York Times Bestselling Author, Martin Yate and the team at Knock Em Dead felt they were having trouble communicating their value proposition and effectively optimizing their website for e-commerce users. Through a referral, they found that Douglife Marketing could not only facilitate this need, but discover deep hidden SEO losses that ultimately increased Knock Em Dead’s daily orders per day by 30%.

Martin Yates Knock Em Dead

Knock Em Dead’s Goals

Improve website navigation and structure to improve intuitive visitor process
Optimize website for conversion and authority throughout the order process
Increase website overall speed to reduce bounce rating and order drop-offs
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What We Accomplished

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In order to accomplish the Knock Em Dead Team requests, we created a Bootstrap-based WordPress theme that is unique to Knock Em Dead and Martin Yate’s brand.

This theme was built with conversion in mind, and provides an exceptional shopping experience no matter the device or network speed.

While building the WordPress theme, search engine & conversion optimization were the focus of the design, along with ensuring the design stays consistent with the 30+ yr old brand.

This lead to a customized order form for digital downloads built inside the expansive WooCommerce E-Commerce framework.

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After years of being screwed around by designers who pretended to know marketing, I finally found Doug, and I can’t thank him enough for the insight and solutions he has provided our business. Can’t recommend him enough.

– Martin Yate, NY Times Bestselling Author

Total Metrics

Douglife Marketing’s full-scale website re-design and optimization lead to an overall increase in total sales by 32%, all while providing Knock Em Dead the framework and website they need to manage and scale their online business.
24%
INCREASE IN ORGANIC TRAFFIC
31%
INCREASE IN BOOK SALES
11%
INCREASE IN EMAIL SIGNUPS